Privacy policy
Trufairs Privacy Policy
Effective Date: March 01, 2023
Last Updated: April 23, 2026
Trufairs ("Trufairs," "the Company," "we," "us," or "our") operates an eCommerce Shopify store that sells furniture, décor, and related home products to customers throughout the United States. This Privacy Policy explains how Trufairs collects, uses, shares, stores, and protects personal information when customers visit the website, create an account, place an order, communicate with customer service, interact with marketing, or otherwise engage with the store.
Who Controls Your Information
If you are a customer of Trufairs, the business responsible for your personal information is:
Trufairs
A&J E-commerce LLC
Trufairs uses Shopify to host and power the online store, Shopify also processes certain customer information in order to provide the commerce platform, checkout functions, payment processing integrations, hosting, and related services.
Scope of This Policy
This Privacy Policy applies to personal information collected through the Trufairs website, Shopify storefront, checkout, customer service communications, email and SMS marketing, surveys, promotions, reviews, and other interactions related to the business.
This policy does not apply to third-party websites, payment processors, financing providers, social media platforms, shipping carriers, or other external services that may have their own privacy notices and practices.
Personal Information Collected
Information you provide to us:
Trufairs may collect the following categories of personal information, depending on how a customer interacts with the store:
Identifiers and contact information: name, email address, billing address, shipping address, telephone number, IP address, account username, and other similar identifiers.
Account credentials: password, login history, account preferences, saved items, and wish lists.
Commercial information: purchase history, returns, exchanges, cart contents, saved products, product interests, and transaction records.
Additional profile information: You may choose to provide date of birth, gender, preferred language, location
Payment and transaction information: payment method details, billing details, transaction metadata, fraud-screening results, and limited payment information made available through Shopify or payment processors. Full card numbers may be collected and processed by payment providers rather than stored directly by Trufairs.
Customer service and communications data: emails, chat messages, support tickets, call recordings where permitted by law, product reviews, survey responses, and any information customers choose to provide.
Internet and device activity information: browser type, device identifiers, operating system, access times, referring URLs, page views, clickstream activity, app or site interactions, search activity, and crash or diagnostic data.
Geolocation information: approximate location derived from IP address and, where enabled, more precise location data from a device or browser.
Marketing and advertising data: email engagement, ad interactions, campaign responses, audience segment data, cookie identifiers, pixels, and similar technologies used for analytics and targeted advertising.
Inferences and preference data: likely shopping interests, household style preferences, order patterns, and other conclusions drawn from browsing or purchase behavior to personalize content and offers.
Sensitive information in limited contexts: in some circumstances retailers may collect data such as tax identifiers, financing application details, or other legally sensitive data when necessary for tax reporting, fraud prevention, business verification, or financing services. If Trufairs offers such services, this information should only be collected as needed and disclosed here accurately.
Log data and device information such as details about how you've used the Services, IP address, access dates and times, hardware and software information, device information, device event information, unique identifiers, crash data, cookie data, location data, and page/product views or clicks.
Sources of Information
Trufairs may collect personal information directly from customers, automatically through the website and devices, from Shopify and integrated service providers, from advertising and analytics vendors, from payment or fraud-prevention vendors, from shipping and fulfillment partners, and from social media or third-party login services where customers choose to connect those services.
Information can also be received from household members or gift senders, referral features, public-facing social media content that customers authorize the business to use, and other lawful third-party data sources used for fraud prevention, attribution, or customer support.
Your communications and contact history with us such as emails, text messages, service call recordings, chat and instant messages, or communications with our social media channels.
Other information you choose to provide such as product reviews, forum posts, survey responses, participation in promotions, and other user-generated content, including, but not limited to, images you upload.
Purchase history and saved items such as what you bought, what you've placed in or removed from your cart, or what items you've saved.
How Trufairs Uses Personal Information
Trufairs may use personal information for the following business and commercial purposes:
To create and manage customer accounts, authenticate logins, and maintain store functionality.
To process orders, take payment, arrange delivery, coordinate assembly or freight services, fulfill returns, issue refunds or store credit, and send order confirmations and shipping updates.
To provide customer service, respond to inquiries, resolve disputes, investigate complaints, and improve support interactions.
To personalize the website, recommend products, remember saved carts, and tailor merchandising, offers, and communications based on browsing or purchase activity.
To send transactional communications, service notices, legal notices, security alerts, and administrative messages.
To send promotional emails, text messages, direct mail, and digital advertising, subject to applicable consent and opt-out requirements.
To measure ad performance, perform attribution, build audiences, and support interest-based advertising and retargeting across websites and apps.
To detect, investigate, and prevent fraud, abuse, unauthorized transactions, chargebacks, and other security incidents.
To comply with legal obligations, tax rules, recordkeeping obligations, regulatory requests, subpoenas, and lawful government requests.
To establish, exercise, or defend legal claims and protect the rights, safety, property, systems, and business operations of Trufairs, its service providers, and its customers.
To conduct analytics, research, product testing, and internal business improvement, including use of aggregated, anonymized, or de-identified data where legally permitted.
Cookies, Pixels, and Similar Technologies
Like major online retailers, Trufairs may use cookies, pixels, SDKs, tags, local storage, session replay tools, and similar technologies to keep the storefront functioning, remember user preferences, analyze usage, measure campaign performance, prevent fraud, and support advertising.
These technologies may collect information about browsing behavior over time and across different sites or services, including page views, links clicked, products viewed, cart activity, session information, browser details, IP address, and ad interactions.
Where required by applicable law, Trufairs should provide a cookie banner, preference center, or similar mechanism for customers to manage non-essential cookies and targeted advertising preferences.
Advertising, Analytics, and Cross-Context Behavioral Advertising
Because Trufairs sell furniture and decor to customers across the United Staes, the site may use advertising and analytic tools that allow third-party partners to collect certain information from visitors over time and across different websites, apps, or services.
These partners may include advertising networks, social media platforms, analytics vendors, marketing providers, and similar third parties that use cookies, pixels, tags, SDKs, or related technologies to collect identifiers, device date, browsing activity, purchase activity, campaign interactions, and approximate location information derived from IP address.
Interest-based advertising. We engage our advertising partners, including third party advertising companies (such as Google) and social media companies, to display ads around the web. These companies may use cookies and similar technologies to collect information (including, subject to our Cookie Policy, the automatically collected data described above) about your interactions over time across our Services, our communications, and other online services, and use that information to serve online ads that they think will interest you. This is called interest-based advertising.
Trufairs and these partners may use such information for cross-context behavioral advertising, retargeting, campaign measurement, analytics, attribution, audience development, and building similar or “lookalike” audiences for marketing purposes.
How Information Is Shared
Trufairs may share personal information with the following categories of recipients, as reasonably necessary to run the business:
Shopify and eCommerce infrastructure providers that host the storefront, support checkout, provide fraud tools, and maintain platform services.
Payment processors and payment service providers that process transactions, detect fraud, and manage refunds or disputes.
Shipping, freight, white-glove delivery, warehousing, assembly, and logistics vendors that help fulfill and deliver furniture and décor orders.
Customer service, CRM, email, SMS, and review-management vendors that help communicate with customers and manage support or marketing.
Advertising, analytics, and social media partners that assist with measurement, audience matching, retargeting, and campaign delivery.
Professional advisors and business service providers such as lawyers, accountants, auditors, insurers, security vendors, consultants, and software providers.
Government agencies, law enforcement, courts, regulators, and private parties where disclosure is reasonably necessary for legal compliance, fraud prevention, enforcement of terms, or protection of rights and safety.
Successors or counterparties in a merger, acquisition, bankruptcy, financing, asset sale, or similar corporate transaction where customer information may be transferred as part of the transaction.
Sale, Sharing, and Targeted Advertising Disclosures
Disclosure-- Because Trufairs sells into all 50 states, it may allow advertising and analytics partners to collect identifiers, device data, browsing activity, and similar information through cookies or pixels for cross-context behavioral advertising, campaign measurement, and audience development.
Because Trufairs sells furniture and décor to customers across the United States, the site uses online advertising and analytics tools that may allow third party partners to collect certain information about visitors directly from the Trufairs website over time and across different websites and apps.
These partners (such as advertising networks, social media platforms, and analytics providers) may use cookies, pixels, tags, software development kits (SDKs), or similar technologies to collect:
· Identifiers and device date (cookies IDs, mobile IDs, IP address, browser type, operating system, device type
· Internet or other electronic network activity information (pages viewed, time spent, links clicked, items added to cart, and purchases made
· Approximate location information derived from IP address (city, state or region)
Trufairs and its partners use this information to:
· Show ads for Trufairs products on other websites, apps, or services (including retargeting visitors who have already interacted with the site)
· Build and measure advertising campaigns and audiences, including “lookalike” or similar audiences based on hashed customer information.
· Understand how visitors find and use the site, measure performance and improve products, content, and user experience
To the extent that Trufairs’ use of advertising and analytic partners describe in this section is considered a “sale”, “sharing”, or “targeted advertising” of personal information under applicable state privacy laws, you may have the right to opt out of this activity, as described in the “sale, Sharing, and Targeted Advertising” and “Your Privacy Rights” section of this Privacy Policy.
Sale, Sharing, and Targeted Advertising
Trufairs does not sell your personal information in exchange for money. However, like many online retailers, Trufairs works with advertising and analytics partners that use cookies, pixels, tags, and similar technologies to collect information about your use of our website over time and across different websites and apps. This information may include identifiers (such as cookie IDs and IP address), device information, and browsing activity (such as pages viewed, items added to cart, and purchases) to help us show ads that are more relevant to you, measure campaign performance, and improve our services.
Some U.S. state privacy laws treat this type of data use as a “sale,” “sharing,” or “targeted advertising” of personal information, even when no money changes hands. To the extent our use of advertising and analytics partners constitutes a “sale,” “sharing,” or “targeted advertising” under those laws, you have the right to opt out of this activity.
You can exercise this right by clicking the “Your Privacy Choices” or “Do Not Sell or Share My Personal Information” link made available on the website, by adjusting your preferences, and by using any cookie or privacy preference tools provided or by contacting Trufairs using the contact details listed in this Privacy Policy.
Your Privacy Rights and Choices
Modify your account information. If you have a Trufairs account, you can review and update certain account information by logging into your account. You may also contact us to request deletion of your account. If we delete your account, you will not be able to access it.
Opt-out of marketing communications. You can stop receiving direct marketing messages from us at any time by updating your preferences or by clicking any "unsubscribe" link in any marketing message you receive from us. It may take up to 48 hours to process your request and update our systems. If you request that we stop sending you marketing messages, we will continue to send you administrative and service communications (such as order updates and other important or transactional information). If you use more than one name or email address when communicating with Trufairs or using the Service, you may continue to receive communications from us to any name or email address not specified in your opt-out request.
Opt-out of text messages. You can stop receiving text messages at any time by texting "STOP". After you send "STOP", we may send you an additional text message to confirm that you have been unsubscribed. You will no longer receive text messages from that short code, but you may receive text messages if you are subscribed to other text lists. If at any time you have questions about the text messages, text "HELP". After you send "HELP" we will respond with instructions on how to use our service as well as how to unsubscribe. Message and data rates may apply.
Online tracking opt-out. You can opt out of the sale of or processing of your personal information for targeted advertising purposes and limit interest-based advertising as described on our privacy right page.
Browser-Based Opt-Out Signals
Certain U.S. state privacy laws recognize browser-based opt-out preference signals, sometimes called universal op-out mechanisms, such as Global Privacy Control (GPC). Where required by applicable law, when Trufairs detects a valid browser-based opt-out signal, Trufairs will treat it as a request to opt out of “sale”, “sharing”, and/or “targeted advertising” associated with that browser or device.
Because the signals are browser- and device-specific, customer preferences may need to be re-applied if cookies are cleared or if a different browser or device is used. For information about how to use the Global Privacy Control, please visit https://globalprivacycontrol.org/.
Even if you opt out, you may still see ads from Trufairs online, but those ads should be based on information such as the content of the page you are visiting or general location, rather than on your activity across different websites or apps over time.
User-Generated Content and Reviews
If customers submit product reviews, photos, videos, testimonials, social media tags, or other public content, that content may be visible to others and may be used by Trufairs for merchandising, promotional, or advertising purposes, subject to the rights granted by the customer and applicable law.
Customers should avoid posting sensitive information in public review areas, since content placed in those spaces can be read, collected, or reused by others.
Social Media and Third-Party Features
The Trufairs website may include integrations with social media platforms, embedded content, or plug-ins. Those third parties may collect data directly from the customer’s browser or device and may combine it with information they already hold under their own privacy policies.
If Trufairs uses social logins, social shopping features, or embedded social feeds, those features should be disclosed because they may involve data exchange with external platforms.
If you interact with a social media plugin by, for example, clicking a "Like" button or leaving a comment, the corresponding information is also transmitted directly to the social media server and stored there. Depending on your settings, the information will also be posted on the social media site and displayed to your contacts or friends on the social media site. The social media site may use this information for the purpose of advertising, market research, and tailor-made pages.
To understand what information social media sites collect when you interact with their plug-ins, please review their privacy policies. You may also have the option to change your settings in the social media site to prevent the collection of your information.
Consumer Privacy Rights
Depending on the customer’s state of residence, the customer may have rights to request access to personal information, correction of inaccurate information, deletion of personal information, portability of certain data, and opt-out of targeted advertising, sale, sharing, or certain profiling activities.
Customers may also have the right to appeal against a denied privacy request where state law requires an appeals process.
Trufairs my need to verify identity before processing privacy rights request, and may deny or limit requests where permitted by law, including where retention is necessary to complete transactions, detect fraud, comply with legal obligations, or protect legal claims.
How To Exercise Privacy Rights
Customers may submit privacy rights requests by contacting Trufairs at sales@trufairs.com.
Customers may designate an authorized agent to submit requests where state law permits, subject to verification requirements.
Marketing Choices
Customers can opt out of promotional emails by clicking the unsubscribe link in the message, though transactional messages related to orders, accounts, security, or legal notices may still be sent.
For SMS marketing, customers can opt out by following the instructions in the message, such as replying STOP, where applicable.
Customers may also manage certain advertising and analytics preferences through cookie settings, browsers settings, and browser-based opt-out tools where supported.
Notice for State Privacy Laws
Certain U.S. states have enacted consumer privacy laws that give their residents specific rights regarding their personal information and require businesses to provide additional disclosures. These laws currently include, for example, comprehensive privacy statutes in states such as California, Colorado, Connecticut, Virginia, Utah, Texas, and others, and additional states may adopt similar laws in the future.
To the extent these laws apply to [Your Store Name], this Privacy Policy is intended to describe, in a clear and consistent way:
· The categories of personal information we collect and have collected in the preceding 12 months.
· The purposes for which we collect, use, and disclose personal information
· The categories of third parties to whom we disclose personal information for business or commercial purposes.
· The rights available to residents of covered states, which may include rights to access, correction, deletion, portability, and rights to opt out of certain uses of personal information such as “sale,” “sharing,” or “targeted advertising.”
· The methods for submitting and, where applicable, appealing privacy rights requests.
If you are a resident of a U.S. state with a consumer privacy law that grants you additional rights, Trufairs will honor your request to exercise those rights as required by applicable law. Depending on where you live, these rights may include:
· Requesting access to the personal information we maintain about you.
· Requesting that we correct inaccurate personal information.
· Requesting that we delete personal information, subject to certain exceptions.
· Requesting a portable copy of certain personal information you have provided to us.
· Opting out of “sale,” “sharing,” or “targeted advertising” of your personal information, where those concepts are defined by state law.
· Appealing our decision if we deny your privacy request, in states where an appeal right is provided.
You can submit a privacy rights request by contacting us using any of the methods described in the “How To Exercise Your Privacy Rights” or “Contact Us” sections of this Privacy Policy (for example, by emailing us at sales@trufairs.com. We may need to verify your identity and, in some cases, your state of residence before processing your request and may deny or limit a request where the law allows or requires us to do so.
If we deny your request in whole or in part and your state’s law gives you the right to appeal, we will tell you how to submit an appeal and how to contact your state attorney general or other regulator if you are not satisfied with our response.
Data Retention
Trufairs may retain personal information for as long as reasonably necessary to fulfill the purposes described in this policy, including to complete transactions, maintain customer accounts, provide after-sale support, comply with tax and accounting laws, detect fraud, enforce agreements, and resolve disputes.
When personal information is no longer needed, Trufairs may delete it, de-identify it, or securely retain it in backup systems for limited periods consistent with legal, regulatory, tax, accounting, and operational requirements.
Security
Trufairs should use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, destruction, loss, alteration, or disclosure, including measures such as access controls, encryption in transit where appropriate, vendor oversight, and secure payment workflows.
However, no internet transmission or storage system can be guaranteed to be completely secure, so Trufairs should avoid promising absolute security.
Children’s Privacy
The Trufairs website is not directed to children under the age of 18 , and Trufairs does not knowingly collect personal information from children under the age of 18 without appropriate legal authorization. If Trufairs learns that it has collected such information, it will take reasonable steps to delete it.
Third-Party Sites and Services
The website may contain links to third party websites, services, plug-ins, financing services, or social media features that are governed by their own privacy policies and practices
Changes to This Policy
Trufairs may update this Privacy Policy from time to time to reflect changes in legal requirements, technology, data practices, product offerings, and business operations. The revised policy should list a new “Last Updated” date and become effective when posted unless otherwise stated.
Contact Information
Customers can contact Trufairs regarding privacy questions or requests at:
Email: Sales@trufairs.com
Phone: 1-844-833-3267
Mail: 6105 Pebble Beach Court Canfield, OH 44406